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How we work

Editorial policy

Our editorial policy explains how UK Casino Tips researches, tests, scores and updates every casino offer and review — and how we keep commercial relationships separate from our ratings.

Who writes our content

Every review, offer and guide on UK Casino Tips is researched and written by our editorial team. UKCasinoTips.com is operated by Aximedia Ltd, a UK company registered in England and Wales (company number 05752322).

How we check an offer

  1. We read the full terms. Deposit, wagering, eligible games, expiry, maximum win and any payment-method exclusions.
  2. We work out the steps. Each review lists the exact steps needed to claim the offer as a new UK customer.
  3. We estimate the value. We calculate the average amount you can expect to come out ahead after the house edge on any qualifying play and wagering. This is a guide, not a promise.
  4. We rate difficulty and risk. Easy, Medium or Advanced, and risk free to high risk, based on how much of your own money is exposed.
  5. We score it out of 5. The score combines value per pound deposited, wagering, risk and difficulty. No operator can pay to change it.

How our editorial policy handles affiliate links

We earn a commission from some operators when readers sign up through links marked “Claim offer”. This is how the site stays free. Commercial relationships never affect scores, the order offers appear in, or what we say in a review — if an offer is poor value, we say so.

Independent sources

Our score is based on the offer. To give a fuller picture of each brand, every review links to independent player reviews on Trustpilot, the UK Gambling Commission’s public register and the latest trade and national press coverage.

Keeping content up to date

Casino offers change often. We re-check live offers regularly, update reviews when terms change and remove offers that have ended. Each review shows when it was last updated. If you spot something out of date, please contact us and we’ll fix it quickly.

Only licensed operators, only adults

We only feature operators licensed by the UK Gambling Commission, and our content is for people aged 18 and over. We promote safer gambling on every page — read our safer gambling guide or visit BeGambleAware.org for free, confidential support.

Corrections

If we get something wrong, we correct it as soon as we’re told and note significant changes in the review. Our editorial policy is reviewed at least once a year.